Tableau vs Zoho Analytics: a BI Tool Comparison

Tableau and Zoho Analytics are both business intelligence tools with similar feature sets. Let’s compare Zoho Analytics and Tableau and look at the pros and cons of each.

3 min read

What Is Zoho Analytics?

Zoho Analytics, previously known as Zoho Reports, is a data analytics and business intelligence (BI) software from Zoho Corporation. This app allows you to create visualizations and dashboards, manage inventory and analyze data, all in one place. It integrates with other Zoho apps, as well as many third-party apps, and is relatively inexpensive compared to competitors.

What Is Tableau?

Tableau is a leading data visualization and business intelligence software. It offers advanced analysis features similar to those of Zoho Analytics. 

Tableau vs Zoho Analytics

While Tableau offers some great features, Zoho Analytics has a better overall rating among consumers. Analytics offers more features at a more affordable price, so it’s no wonder it wins over Tableau.

Tableau vs Zoho Analytics: Features

These two business intelligence platforms offer similar features. They specialize in advanced analytics, augmented analytics, and data visualization. Let’s see how they compare.

Advanced Analytics

Advanced business analytics is a semi-autonomous examination of data. Zoho Analytics and Tableau both offer advanced data analytics and embedded analytics features.

Both apps support sophisticated data manipulation and analysis via Python and R programming languages. Analytics can be somewhat easier to use if you’re not an analysis expert, thanks to their superb user interface.

Augmented Analytics

Augmented analytics use machine learning and AI to make data analysis and insight explanations as accurate as possible. Both Tableau and Zoho Analytics offer an augmented analytics feature and allow you to source data from various third-party apps.

Zoho Analytics integrates with more third-party apps, which makes data easier to source. More data sources also result in better data quality, giving it the edge over Tableau.

Data Visualization and Dashboarding

Both apps allow you to display and visualize data in the form of a graph or an animation. The dashboarding and visual analytics features of Zoho Analytics and Tableau are quite similar.

The visualization features are easy to use on both apps, even if you’re not an expert in data analysis. Again, Analytics wins out by a small margin thanks to its many third-party app integrations.

Tableau vs Zoho Analytics: Pricing

Both BI tools have scaling pricing, but Zoho Analytics offers more bang for the buck. The lowest Tableau tier is $15 per month, which allows one user access to the Tableau Analytics Cloud and a Tableau server. Analytics pricing starts at $24 per two users per month, so it equates to $12 per user per month with no additional costs.

Zoho Analytics pricing tiers are $48 for five users, $115 for 15 users, and $455 for 50 users. Tableau offers two more pricing options—$42 per user per month for Tableau Explorer, and $70 per user per month for Tableau Creator—which end up being much more expensive than their Zoho Analytics alternatives.

Zoho Analytics vs Tableau: Integrations

Zoho Analytics’ impressive app integrations make this tool a clear winner in this category. Not only does Analytics integrate with other Zoho apps, such as Zoho Books, Zoho Creator, and Zoho Workdrive, but it also integrates with more third-party apps than Tableau. Microsoft Excel, Jira Software Cloud, Google Drive, Shopify, Salesforce, and many other tools easily integrate with Analytics.

Tableau vs Zoho Analytics: Customer Experience

Zoho Analytics scores slightly higher than Tableau when it comes to customer experience. People who have used both tools report that using Analytics is somewhat easier to learn, especially if you’re new to BI tools.

Tableau vs Zoho Analytics: Customer Support

If you’re new to BI software, the learning curve of both Tableau and Zoho Analytics can be steep. However, both apps offer a live chat option and a call center for customer support. 

How Does Zoho Analytics Compare to Other Competitors?

In addition to Tableau, other top alternatives to Zoho Analytics are Microsoft Power BI and Qlik Sense. Let’s see how Analytics compares to these two BI platforms.

Zoho Analytics vs Microsoft Power BI

Microsoft Power BI is one of the most popular Zoho Analytics and Tableau alternatives. Power BI lacks many features that Analytics offers, such as comprehensive automatic data blending, historical snapshotting, and importing data from email.

Zoho Analytics vs Qlik Sense

Qlik Sense is slightly more expensive than Analytics but offers fewer features. Zoho Analytics offers features such as AI-powered insights, embedding dashboards and reports, historical snapshotting, and automatic data sync, while Qlik Sense doesn’t.

Need Help Learning Zoho Analytics?

Zoho Analytics is a powerful BI and all-in-one analytics software. Even though it’s a terrific business intelligence tool, implementing it can be daunting. That’s where we come in.

Explore the many Zoho training and education solutions we offer. Then, if you’d like further Zoho software advice, ask us about Zoho Analytics implementation and consulting for Zoho applications.

FAQ on Tableau vs Zoho Analytics

What is Zoho Analytics used for?

Zoho Analytics is used for analyzing and visualizing data from a variety of data sources. The easy-to-use data connectors allow you to source data from other Zoho apps and third-party apps that integrate with Analytics.

Is Zoho Analytics a part of Zoho CRM?

Zoho Analytics is a standalone platform. It does integrate easily with Zoho CRM and other Zoho apps to pull even better data insights to allow you to automate business processes. If you want to use both Zoho CRM and Zoho Analytics, it’s best to purchase a Zoho bundle that contains both apps, such as Zoho CRM Plus.

Analytics is included in Zoho CRM Plus, which has all the apps you need for customer management and marketing automation, in addition to the data management, reporting, and dashboarding offered by Analytics.

If you need even more capabilities, you could opt for the massive Zoho One bundle, which includes an app for every conceivable business task. Project management? Check. Inventory management? Check. Customer support. You got it. Building your own apps? Roger that. It’s an amazing value. To really understand it, read our guide to Zoho One and prepare to be amazed.

Is Zoho Analytics real-time?

Zoho Analytics offers real-time analysis and reporting. It allows you to connect with local databases and cloud databases in real-time and source data whenever you want.

What is Tableau Desktop?

Tableau Desktop is the Tableau online software for data exploration and visualization. This software is a part of the Tableau BI tool.

Is Zoho Analytics good?

Zoho Analytics is a top-tier business intelligence software. When it comes to visualizing your data with insightful reports, Analytics stands up to anything on the market. Factor in its affordable and scalable pricing plans, Zoho Analytics is hard to beat.

Which companies use Zoho Analytics?

Major companies that use Zoho Analytics include Netflix, Los Angeles Times, Comcast, Adviso, DigitalMed, Air Canada, Hyatt, Tesla Energy, Amazon, Acommerce, Kerusso, and many more.

Is Zoho owned by Google?

No, Zoho is not owned by Google. However, Zoho does integrate with many Google apps, and you can use a Google account to log into any Zoho app.

Does Netflix use Zoho?

Yes, Netflix uses Zoho. This company is one of the major companies that use Zoho CRM and other Zoho apps in their workflow.

Does Amazon use Zoho?

Yes, Amazon uses Zoho. More specifically, this company uses Zoho Analytics for their ecommerce analytics needs and is one of many companies that do so.

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