We really only need one thing, everything else is just nice-to-have

IMPORTANT NOTE — Will your answer to this question be the same as time passes? Are you going to scale?

E.g. “We just need something simple to do email newsletters and newsletter sign-up auto-responders”. Go to Zoho Campaigns (or MailChimp), but you don’t need all of Zoho One.

E.g. “We just need a simple bookkeeping and invoicing service”. Go check out just Zoho Books or Xero.