Update Records via Import (rather than just creating)

Why would you update via import, rather than just using mass updates?

  1. Updating Lookup fields
  2. Updating a bunch of different fields at one time with different values (e.g., Addresses)
  3. Updating huge swaths of records (>100 or 200)
  4. If there are certain criteria for those updates that Excel formulas can accomplish better
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