100%

B2C eCommerce Marketing Gaps in Zoho One

Lesson Progress

B2C eCommerce Marketing Gaps in Zoho One

On the marketing side, this leads to poor marketing segmentation and follow-up. There’s no great solution in Zoho to successfully pull in previous customer purchase data and segment based off of it.

Klaviyo integrations

Klaviyo campaigns

On the fulfillment side, Zoho Inventory is fantastic for companies with bigger-ticket items and more defined sales processes (generally B2B), but really struggles with mass fulfillment — think 1,000 individual packages of $20-$100 orders of women’s clothing.