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Unit 1: Theory of Revenue Operations
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Understanding Marketing, Sales, Customer Success, and Revenue Operations6 Topics
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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How Sales, Marketing, and Customer Success Fit Into Revenue Operations, And the Customer Lifecycle
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Marketing within Revenue Operations
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Sales within Revenue Operations
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Customer Success within Revenue Operations
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So... What is Revenue Operations Then?
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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Planning, Planning, Planning!3 Topics
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Understanding Software and CRMs6 Topics
Lesson 2,
Topic 2
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Pillar #2 – Aligning Revenue Operations Through Outlines, Plans, and Flowcharts
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Pillar #2: We Align Revenue Operations Through Outlines, Plans, and Flowcharts
This is one of our favorite concepts of the entire bootcamp, so pay attention!
To use some business buzzwords, this is a combination of “strategy” and “tactics“.
Strategy: “What are our main goals?”
Tactics: “What are the concrete steps we’re going to take to achieve those goals?”