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The term “Customer Successis relatively new (last 20 years or so) — it simply means building better relationships with your customers so that they stick around and keep buying from you.

Some of the main principles of Customer Success:

  • “Riffing” during Needs Analyses with business owners/executives
  • Helping identify pain points in their customer lifecycle
  • Obsessing over helping customers grow their businesses
  • Making plans to help customers overhaul their customer lifecycle