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Unit 1: Theory of Revenue Operations
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Understanding Marketing, Sales, Customer Success, and Revenue Operations6 Topics
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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How Sales, Marketing, and Customer Success Fit Into Revenue Operations, And the Customer Lifecycle
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Marketing within Revenue Operations
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Sales within Revenue Operations
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Customer Success within Revenue Operations
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So... What is Revenue Operations Then?
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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Planning, Planning, Planning!3 Topics
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Understanding Software and CRMs6 Topics
Lesson 1,
Topic 5
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Customer Success within Revenue Operations
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The term “Customer Success” is relatively new (last 20 years or so) — it simply means building better relationships with your customers so that they stick around and keep buying from you.
Some of the main principles of Customer Success:
- “Riffing” during Needs Analyses with business owners/executives
- Helping identify pain points in their customer lifecycle
- Obsessing over helping customers grow their businesses
- Making plans to help customers overhaul their customer lifecycle