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Unit 1: Theory of Revenue Operations
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Understanding Marketing, Sales, Customer Success, and Revenue Operations6 Topics
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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How Sales, Marketing, and Customer Success Fit Into Revenue Operations, And the Customer Lifecycle
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Marketing within Revenue Operations
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Sales within Revenue Operations
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Customer Success within Revenue Operations
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So... What is Revenue Operations Then?
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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Planning, Planning, Planning!3 Topics
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Understanding Software and CRMs6 Topics
Lesson 1,
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Marketing within Revenue Operations
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Marketing is taking the entire human population (no monkeys) of 8 billion and sifting it down to a specific audience of potential prospects! (But don’t forget, we need their names + contact info + any other information is helpful)
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