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Unit 1: Theory of Revenue Operations
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Understanding Marketing, Sales, Customer Success, and Revenue Operations6 Topics
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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How Sales, Marketing, and Customer Success Fit Into Revenue Operations, And the Customer Lifecycle
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Marketing within Revenue Operations
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Sales within Revenue Operations
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Customer Success within Revenue Operations
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So... What is Revenue Operations Then?
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Pillar #1, Finding Bottlenecks in the Customer Lifecycle
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Planning, Planning, Planning!3 Topics
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Understanding Software and CRMs6 Topics
Lesson 1,
Topic 6
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So… What is Revenue Operations Then?
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Revenue Operations is the umbrella that unifies all 3 approaches into a cohesive whole.
Revenue Operations (you!) must understand the Operations of Sales, Marketing, and Customer Success.
It’s hard work!