User Filters Work on the Underlying Data

All user filters work based on the underlying data upon which the reports are built.

That means a couple things:

  • When you use a filter and click into the underlying data, you should only expect to see records that pass that filter criteria
  • If data is incomplete i.e. the “Lead Source” is missing for half of your leads, then when you select one of the options for a “Lead Source” user filter, it will not show any records for which that data is missing