Essentially, you have all the same options for workflow rule actions as in other applications, except that they’re not called workflow rules. You’ll quickly see that the principle is the same, however.
First, choose your action. Do you want to write a custom function, send an email notification, or a webhook?
Once you choose and name that action, selecting the module you’re working out of, then you choose the trigger.
This provides for a lot of flexibility:
Email the customer at any juncture
Trigger internal notifications as needed
Run custom functions to update data or customer records in other applications
