Pillar #3: Reviewing USU ROI’s CRM

While we can’t show you a whole lot, Zoho CRM is the central hub of their software suite.

That’s where they track any contacts of theirs and any enrollments they have in their various courses.

Then, talking about customer lifecycle, they track the enrollment status for all of those enrollments, for whichever course they signed up.

This leads to some excellent reporting in Zoho Analytics on their student pipeline, enrollments stats, graduation numbers, jobs found, impact, etc.

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