On the marketing side, this leads to poor marketing segmentation and follow-up. There’s no great solution in Zoho to successfully pull in previous customer purchase data and segment based off of it.
On the fulfillment side, Zoho Inventory is fantastic for companies with bigger-ticket items and more defined sales processes (generally B2B), but really struggles with mass fulfillment — think 1,000 individual packages of $20-$100 orders of women’s clothing.