#1 They Spend on R&D, Not on Sales and Marketing

In 2019, SalesForces sales and marketing expenses were $7.9 billion, while its R&D expenses were only $2.7 billion.

I’ve heard it doesn’t take a lot of money to have an ad play during the Super Bowl. Or do I have that backwards?

Zoho’s perspective on money, however, is a little different. Zoho invests more than half of its revenue directly back into development; that improves the product for you, the user.

SalesForce job listings, many of which are for sales and marketing.