We Obsessively Find Bottlenecks in the Customer Lifecycle (Through Detailed Questions & Active Listening)
Revenue Ops begin when you start asking the questions of the soul about the customer lifecycle:
“Dear friends of sales, marketing, and customer success — what are your biggest pain points in accomplishing your goals?”
“Marketing, where are prospects “slipping through the cracks”?”
“Sales, what sales proposals are closing most often? Which customers are buying those proposals?”
“Customer Success, who are our best customers? How can we build a similar relationship with our other customers?”
Ask follow-up questions and TAKE NOTES! You’ll need it for Pillar #2…
