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Zoho Campaigns
Zoho Campaigns is a highly-customizable email marketing platform that lets you automate emails, track email campaigns, and A/B test your campaigns. It is an easy-to-use, inexpensive alternative to other email marketing software and comes as a part of three Zoho bundles: Zoho One, Zoho CRM Plus, and Zoho Marketing Plus.
Rating
Powerful, but may lack a couple nice features. Great for the price
Pros
- Very granular segmentation
- Easy- to-use email builder
- Integrated with CRM
Cons
- None at all!
Zoho Campaigns Competitors
Included in the following Zoho bundles:
Need help with Zoho Campaigns? Here are some services we provide specifically for Zoho Campaigns users!
Zoho Campaigns Pricing
Campaigns offers three pricing plans: Forever Free, Standard Plan, and Professional Plan. Each pricing plan can support up to 1000 contacts. If you need to manage over 1000 contacts, you will need to contact the Zoho Corporation directly to discuss pricing options. Campaigns also comes as a part of three Zoho bundles: Zoho Marketing Plus, Zoho CRM Plus, and Zoho One.
Forever Free Plan
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Basic email templates
- Compliance check
Standard Plan
$3 for 500 contacts or $5 for 1000 contacts
All Forever Free features, plus
- Unlimited emails
- 10 users
- Basic segmentation
- Advanced email templates
- Basic drag-and-drop workflows
- Dedicated IP (add-on)
- SMS marketing (add-on)
Professional Plan
$4.50 for 500 contacts or $9 for 1000 contacts
All Standard Plan features, plus
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls and attachments
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- Dedicated IP (add-on)
- SMS marketing (add-on)
Zoho Learning Paths
What Is Zoho Campaigns Used for?
Zoho Campaigns is used for email marketing. This handy app helps you create engaging campaigns, test them, and track their success. The intuitive home screen and the refreshing UI make this app the ideal option for people of any technical skill level. Zoho Campaigns integrates with other Zoho apps, such as Zoho Forms and Zoho Invoice, as well as an array of third-party apps.
Zoho Campaigns Features
Sending emails and tracking their success has never been easier. Campaigns’ useful features allow you to A/B test email campaigns, clone campaigns, personalize them, analyze them, and so much more.
- Subscriber management: bulk import subscriber data from various sources, including other Zoho apps, the Google Suite, and social media such as Facebook and Twitter
- A/B testing: test out two versions of an email campaign to find out which campaign performs best with your audience (you can clone campaign features to other campaigns as well)
- Newsletter templates: choose from one of the many attractive pre-designed email templates to save time and resources
- Drag-and-drop editor: adjust templates to your liking by changing the font size and color, adding images, social buttons, and additional text boxes to your newsletter
- Email automation: automate workflows and create mailing lists and set specific trigger messages based on recipients’ interactions
- Personalized emails: personalize emails by autofilling recipient names, companies, and more; customize email titles and subject lines to the recipient
- Manage your online store: set up automated promotional emails and trigger abandoned cart messages, feedback messages, and purchase follow-ups
- Real-time analytics: intuitive reports allow you to examine how many people clicked on your email, how many shares your campaign has, how many people stuck around to read the whole email, and create native charts based on real-time analytics
- A mobile app: Zoho Campaigns-Email Marketing app is available for download on iOS and Android (it even has a dark mode option)
Zoho Campaigns Pros
- Allows for granular audience segmentation
- A simple way to A/B test email campaigns and track how a campaign performs
- A handy mobile app available on iOS and Android
- Easy to integrate with other Zoho apps, such as Zoho Expense, Zoho Sheet, and Zoho CRM
- Email templates that save time and resources
- The refreshing UI is easy to use, even for people new to email campaigns
- Bulk import data from third-party apps and other Zoho apps
Zoho Campaigns Cons
- Designing an email campaign from scratch, without using templates, can be tricky to learn
- Slightly confusing pricing options
Zoho Campaigns Integrations
Campaigns boasts impressive integrations that separate it from its competitors. Zoho Campaigns integrates with all other Zoho apps, including Bigin by Zoho CRM, Zoho Meeting, Zoho Books, and Zoho Cliq. It also integrates with third-party apps, such as Salesforce, HubSpot, Shopify, WooCommerce, SurveyMonkey, Google Analytics, Facebook, LinkedIn, and more!
Zoho Campaigns vs Mailchimp—Which Is Better?
Both Zoho Campaigns and Mailchimp are impressive email marketing applications. However, Mailchimp, while offering much the same features as Campaigns, is significantly more expensive.
Plus, if you’re already using other Zoho apps, such as Zoho Mail and Zoho Survey, the seamless integrations with Campaigns offer yet another reason to choose this app over Mailchimp and other competitors.
Zoho Campaigns Help—Training and Education
The Zoho Campaigns platform can be a powerful tool, so long as you use it correctly. If you are getting started with Campaigns, you may find it overwhelming due to the many features it offers. In that case, feel free to contact us and our team of Zoho consultants will help get you up to speed. We look forward to hearing from you.
Zoho Campaigns FAQ
Zoho CRM campaigns is a module within Zoho CRM that allows you to store information about marketing campaigns, while Zoho Campaigns is a platform that lets you execute those marketing campaigns.
Yes, Zoho Campaigns is an excellent email marketing application. It can go toe-to-toe against any email marketing platform on the market, irrespective of price. The fact that it’s among the least expensive, and even offers a free version, is just the cherry on top.
Topics is a Campaigns feature that allows you to categorize your mailing lists under different topics. Your contacts can choose the types of topics they’re interested in and only receive emails related to said topic.
The free version of Campaigns allows you to send up to 6000 emails per month. You can send unlimited emails with the Standard and the Professional pricing plans.
About The Workflow Academy
The Workflow Academy offers extensive Zoho education and also Zoho consultation and implementation services for enterprises of all types and sizes. We offer one of the leading Zoho training programs. We help you get up to speed as a Zoho user with all Zoho bundles and apps, from Zoho Creator to Zoho Assist.
For additional assistance, ask about hands-on Zoho training and Zoho implementation from our certified consultants.
